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|
email the perth indmedia mob...
COCA-COLA tries to shift obesity debate away from sugar |
| by Karen Elliot - Perth Indymedia |
2006-09-06 3:26 AM +0800 |
September 4, 2006 - Coca Cola says fizzy drinks not responsible for obesity
COCA-COLA is directly targeting mothers in a campaign to combat perceptions that it makes only sugary soft drinks. The company has launched a website devoted to raising awareness of its 80 product lines, which include diet soft drinks.
Nutritionist Rosemary Stanton said: "this is just clutching at straws."
Advertisements for the website will appear in women's magazines this week. It is the first time the company — rather than its brands — has directly addressed consumers. The move is widely seen as a reaction to negative publicity over the role of soft drinks in rising obesity levels. Similar campaigns are taking place in Europe and America... |
Coca-Cola says media coverage in Australia of the obesity crisis has surged 70 per cent in the past three months.
Nutritionists and marketers are questioning the tone of the website, running under the slogans "make every drop count" and "make every drop matter", especially its focus on promoting the need for people to "hydrate" constantly with Coke products
3,000 experts on the world's epidemic of fat have descended on Sydney today to discuss the latest research on obesity. With breakfast brought to you by the Coca Cola corporation. Coca Cola scientist Doctor John Foreyt, says that fizzy drinks have been "victimised."
The spiralling consumption of high-sugar, high-energy soft drinks has been a hot topic in the world of obesity research, and particularly regarding the spread of weight gain among teenagers.
But now the soft drink industry is hitting back with its own science.
Chaperoned by Coca Cola company representatives as the conference opened, Dr Foreyt says soft drinks have copped too much criticism in the war on fat. Dr Foreyt is dismissive of research suggesting that as much as half the 300 excess calories Americans consume every day come from sweetened drinks. "Well, calories are calories are calories, so you want to look at balance, and if people are getting their calories from one source, too many calories, people can get in trouble, but that caloric source can be anything."
Dr Foreyt has links to the Beverage Institute - funded by Coca Cola. He laughs off suggestions his presence at the conference could be likened to a tobacco industry representative at a lung cancer meeting.
Susie Burrel from the Dieticians Association of Australia says sugary drinks are a major problem in the battle against the bulge.
The Director of the Australasian Society for the study of obesity, Tim Gill, says industry-sponsored research is becoming far too common. He says companies are using it to "muddy the waters on obesity debates."
"when you've got a lot of money and you're able to get together the right sort of panel and, more importantly, promote the information they're presenting, what it tends to do is confuse a picture where there is generally a degree of consensus... soft drinks have been a major contributor to the increased calorie intake, particularly amongst teenagers, and that there's a huge potential to address this problem by reducing soft drink intake."
Said Dr Gill, at the week-long obesity congress, along with scientists funded by Coca Cola.
Similar campaigns are under way in Europe and the United States as part of a global public relations campaign.
Students in some British universities are banning the sale of Coke on campuses and a number of Indian states have banned the sale of the drink on the ground that it contains pesticides, a charge Coca-Cola vigorously denies. |
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abc Coca Cola says fizzy drinks not responsible for obesity
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And the Health Minister supports them |
| by Spencer |
2006-09-06 1:37 PM +0800 |
Tony Abbott was in the media yesterday supporting such views, by claiming that advertising is not part of the problem.
Kind of stuck between a hard rock and the sea isn't he?
On the one hand he's gotta tread very carefully amongst his capitalist mates, and the Corporations such as Coca Cola.
On the other hand if he keeps allowing the general public to eat the shit these Corporations feed us, Mr Abbott could well find his Government having to foot the bill for such a sick population.
So what costs more, pissing off his Corporate mates? Or the Government bill for diabetes and other health related problems?
Also with Australia in the grip of very serious water shortages, do you ever wonder how much water goes into making Coca Cola and shitty sugar drinks????
Dont worry the Government look after their mates, and I can assure you that Coca Cola are not paying top dollar for their water usage for the making of their drinks.
Link here
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Something more sinister... |
| by net.paw |
2006-09-06 9:54 PM +0800 |
... I suspect something more sinister than coke.
How about the affects of fluoride from our water supplies and obesity ?
http://www.fluoridealert.org/health/thyroid/index.html
Fluoride affects the thyroid. What most people wouldn't know is the amount of fluoride our bodies take in without drinking ANY water. You can work it out by looking at the peer-reviewed journals databases that list the amounts of fluoride in our food. You could then have a look at what low levels of fluoride can do to your health.
http://www.nap.edu/catalog/11571.html
You will find that most of the pressing medical conditions that are plaguing us today are symptoms of fluoride poisoning.
Laying the blame at companies like coke and their corporate buddies is misguided. The source of the problem is coming from our own taps.
"industry-sponsored research is becoming far too common" it is not just common, almost all research is done this way.
Link here
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Flouride to some extent |
| by Freebaser |
2006-09-07 2:01 PM +0800 |
So you are saying kids are getting fat because they are drinking tap water? How often do you see kids drinking tap water? Another point to make is the massive consumption of water other than tap water. Do bottled water manufacturers add flouride to spring water?
Thanks for the links to the flouride info. Do you have any Australian data to follow? I'd like to see more about the local ramifications.
However the statement in the source says: "lines of information indicate an effect of fluoride exposure on thyroid function", which I think is not enough science to rule out the perpetual child abuse inflicted by profit-hungry corporations.
It is interesting to read about "sufficient fluoride exposure appears to bring about increases in blood glucose or impaired glucose tolerance in some individuals and to increase the severity of some types of diabetes..."
However, in day-to-day reality we see kids and adults alike drink so much Coke and other sugar-pumped drinks, without considering the necessity of excercise to work off the stored carbs that obesity is surely the outcome.
Yes too much flouride can be poisonous. But parents need to wake up to the fact that Coke is killing your children.
We should monitor what our children consume. And we should display good eating habits ourselves...
Link here
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Coke... |
| by net.paw |
2006-09-07 7:05 PM +0800 |
... yes Coke is bad... but what about the water thye put in Coke ? They get it from the same taps as you and I ( well except theirs are bigger ) There are also calls to include fluoride in all bottled water because kids drink so much that their teeth are falling to bits.
I will have more on the issue. There have been some interesting articles about fluoride floating about recently. I am still waiting on a number of questions being answered by the W.Corp before I go into it a bit further. I've been attempting to get some info in writing from them.
Link here
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Obesity |
| by Mar Bucknell |
2006-09-08 1:43 AM +0800 |
It's not capitalist advertisising that causes obesity. It's all those fat kids!
Link here
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Responsibility |
| by Jerome |
2006-09-08 5:58 PM +0800 |
The line I hear occasionally from less aware friends is - 'The Government has to make the changes first'.
O.k. it's a bit holier-than-thou but I think that's crap! What a cop-out. Don't fucking wait for the government to make legislation or some crap before YOU make the changes in your own home!
Take the initiative and do what's best for yourself and your family. Be the leader of your own clan and don't be a goddamn victim of the government!
Hey! Haven't heard from "John" for a while!
Link here
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Hehe. |
| by net.paw |
2006-09-09 9:41 PM +0800 |
True. No use complaining about being fat when you feed your kids shit all the time. Mothers and fathers work long hours come home and want to relax and put their feet up so instead of a decent feed it's more and more convenience food. With the government making it harder and harder for families to just be families and having single mothers work it's going to get worse.
Then they are all so unhappy that they eat to make up for their pitiful lives. Maybe if they came home, talked to their kids, walked to the shops to buy the food they need to munch on all the time then they wouldn't be so unhappy. Two jobs at once, the shopping and your exercise all at once.
Get your kids to help cook the meals. Stay in the kitchen while they do it and share the learning experience with them. Two jobs done at once, quality time with the kids and you dinner cooked ( It'll taste better the next time they cook it I promise )
I'd mentioned to someone at work ( Yes I am actually working again ) I had questioned the W.Corp about what research they have done into the affects of fluoride and how they came about the decision to do it. They asked do I really think it will change anything ? Well no not really but it will clarify a few things for me and give me a better chance of looking at both sides of the story. Besides it's been more fun than watching tv.
Link here
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Good on you Net Paw |
| by Jerome |
2006-09-09 9:56 PM +0800 |
I REALLY like your very simple ideas on combining walking (excercise) with getting the groceries and bonding with chidren (not to mention wear them out a little too). And cooking with kids. Such an awesome idea but nothing new! That was how it was in the "good old days"!
We've lost so much when we thing we've gained.
Bullshit!
As a society we're really just adolescents still; still learning. We won't learn until something is taken from us or until we suffer greatly.
And it's important to have those conversations you have with work collegues. I used to avoid them like the plague for fear of all the ignorance out there (and my own anger).
Fact is, I'm ignorant of the specifics but I can still chat and share what I've seen and what I think is happening.
Link here
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Learning... |
| by net.paw |
2006-09-10 4:56 PM +0800 |
.... Funny thing is being a parent is just one big learning curve. But sometimes we forget what our parents did with us, if not them our garandparents. Unfortunately there are generations that have never had that experience.
The simple things in life should mean the most but for many people they lose track of it.
As for the work mates, that's been a bit of an eyeopener, well so far anyway. I know a lot of people are doing it tough at the moment so they are more willing to have an open discussion. Was funny when you said about specifics, some wisecrack I made about a poster of a rams head at work had an indigenous work colleague talking about how most of the WA premiers are/were Freemasons. I thought I was the conspiracy theorist.
Anyway things are changing, what it will achieve I don't know. I think people are getting fed up with the media / government spin. Slowing down our lives and getting back to the basics and caring for our own children or friends and teaching them to appreciate the better things in life ( Like friendships, helping others, watching sunsets whatever ) and most importantly to look into things themselves.
Link here
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